Startup

Launch Your Idea

Determine your software development plan and forecast return on investment with veteran strategists who guide you to define scope, choose technologies and visualize first-iteration design

UNDERSTAND YOUR AUDIENCE

Customize Development Goals for Key Users

USER RESEARCH
PERSONA DEVELOPMENT
MARKET SEGMENTATION
COMPETITIVE ANALYSIS

Building a successful solution starts with a deep understanding of target user groups, their needs and how the proposed technology will fit into the competitive landscape.

We assist you in identifying and defining the essential traits for each of your target audiences before drafting a software development plan. To surpass current standards, we study navigation patterns, look at rival artifacts, and analyze and engage with your users. We record each persona’s goals, past encounters, anxieties, and issues in order to guide product priority and your development strategy. We assist our partners in fine-tuning product functionality and positioning it for market success through primary and secondary research.

Possible Output

 

  • Subject matter expert interviews
  • Survey development and distribution
  • Design pattern research
  • In-person usability testing
  • Competitive landscape documentation
  • Personal identification and development
  • Market analysis and opportunity mapping

IDENTIFY REQUIREMENT

Scope Your Software Development Plan

VALIDATE TECHNOLOGIES

Balance Ownership Cost and Ongoing Growth

ARCHITECTURE
REVIEW

CODE
ANALYSIS

Assess software quality to understand challenges presented by existing code and their impact on new estimates.

We work with you to review your source code and/or architecture to gauge how well your current product will support proposed functionality. By reviewing the code, we can better map the cost and timeline of your software development plan and prepare to assist in the management of your solution. Recommending solutions to known pain points, we help your team invest in the longevity and usefulness of your technology.

Possible Output

  • Technology recommendations
  • Security risks

VISUALIZE DEVELOPMENT

Model and Test a Version of Your Solution

Without visualizing your product before development, stakeholders can’t align, connect, and commit. We work with you to make the experience tangible.

In order to determine how priority features interact to produce the intended experience, we track each user through interactions with specified solutions. The experience is brought to life by technical architecture, screens that depict important moments, and wireframes.
Focusing on the most significant components allows us to model high-value features for user, stakeholder, or investor demos. We produce digital decks, functional software with conditional logic, dynamic content, and animated transitions, as well as prototypes with different degrees of detail.

Possible Output

  • Low fidelity wireframes
  • High fidelity wireframes
  • Typography Hierarchy and placement
  • Illustrated iconography
  • Visual identity recommendations
  • Wireframe and sitemap creation
  • Paper, digital, or clickable prototype

START

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